KC Running CompanyAmerican Royal Promotion


Barbecue folks aren’t normally known for their long distance running abilities, but the sport of barbecue does require long hours of standing still conducting prep work and processing meat.  Many times this happens in a concrete parking lot, which takes its toll on your feet, knees and back.

That’s why the fine folks at KC Running Company reached out to Burnt Finger BBQ. Looking to penetrate the competition barbecue community, they outfitted our barbecue team with custom fit shoes for the American Royal World Series of Barbecue.  Each team member was brought into their store for a personalized foot analysis, and then fitted with shoes customized to our specific foot shape and step pattern.  We LOVED the results of this program and have continued to use the shoes long after the end of our campaign.

KC Running Company provides top-quality training, running events, and performance products for runners and walkers of all levels of fitness and ability. They work hard to be your first and last place for all things running/walking in Kansas City.